The Marketing Difference
LH Properties believes that traditional print marketing has lost its effectiveness, so we focus on digital exposure strategies for properties and leveraging AI (Amplified Intelligence). However, while digital marketing is a cornerstone of our strategy, we can also blend print marketing for reaching potential buyers to complement our digital efforts, ensuring maximum exposure and engagement.
Digital Marketing Strategy
Objective: Reach a wide and targeted audience through various digital channels.
Actions Syndication Optimization: Ensuring your property is listed on the websites most frequented by buyers.
Social Media Campaigns: Run targeted ads on Facebook, Instagram, and LinkedIn to reach potential buyers.
Email Marketing: Send out professional email campaigns to our database of high-net-worth individuals and real estate agents.
Content Marketing: Create engaging blog posts and video content showcasing the property’s unique features and lifestyle benefits.
Reverse Prospecting: Proactively identifying buyers with matching criteria within the MLS database and send out a professional email campaign to their respective agents.
AI-Driven Buyer Targeting
​Objective: Use AI to identify and target potential buyers most likely to be interested in the property.
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Actions Behavioral Analysis: Utilize AI to analyze buyer behavior and tailor marketing efforts to attract them.
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Custom Audience Creation: Create custom audiences based on demographics, interests, and online behavior using platforms like Facebook and Google Ads.
Print Marketing
Design: Create professionally designed brochures featuring high-resolution photos,detailed descriptions, floor plans, and highlights of the property’s unique features.
Content: Include information about the neighborhood, amenities, and local
attractions to emphasize the lifestyle benefits.
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Informative Flyers: Create double-sided flyers with comprehensive details about the property, including price, square footage, number of bedrooms and bathrooms, and special features.
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Custom Postcards: Design and send high-quality postcards featuring stunning
images of the property, a brief description, and a call-to-action for scheduling a viewing.
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Targeted Mailing List: Utilize a curated mailing list of affluent neighborhoods and
individuals likely to invest in real estate.
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Follow-Up: Include a QR code or personalized URL for recipients to easily access a virtual tour or additional information online.
Key Marketing Elements
Professional Photos
Videography
Property Website & Virtual Tour
Floor Plans
Staging and Virtual Staging